Whole-Plant Powered Wellness
Cannabis has been an integral part of human wellness routines and rituals for centuries, but we are living in an exciting age of rediscovering its usefulness and untapped potential.
Polite is focused on the whole-plant, holistic application of cannabis, using modern technology to restore the natural balance of cannabinoids for health and wellness.
The cannabis plant contains over 500 distinct compounds, including cannabinoids, terpenoids, flavonoids, and omega fatty acids. Cannabinoids are the primary active compound of the plant. While THC and CBD have become household names, scientists have identified more than 100 other beneficial cannabinoids, each with their unique profile of biomechanisms and impacts on our human systems.
Cannabinoids that come from plants are classified more specifically as phytocannabinoids. Interestingly, our bodies also naturally produce similar cannabinoids called endocannabinoids. In fact, scientists have found that human breast milk itself is a rich source of endocannabinoids 2-AG and anandamide.
All humans and mammals have an endocannabinoid system (ECS) that interacts with endocannabinoids produced by your own body, and phytocannabinoids that come from plants.
The main function of the ECS is to maintain bodily homeostasis, which can be understood as biological harmony and balance in response to changes in the environment. The myriad of health benefits attributed to cannabis are due to the fact that ECS is involved in a wide variety of processes, including pain, memory, mood, appetite, stress, sleep, metabolism, immune function, and reproductive function. If all these various processes work together like different instruments in an orchestra, the ECS plays the critical role of the conductor, making sure everything is playing in tune.
The modern cannabis industry has been largely focused on THC, but for most of human history, cannabis plants were consumed and bred with significantly lower concentrations of THC, and richer, more balanced profiles of the full spectrum of cannabinoids that exist naturally in the plant.
You will often hear from people that experienced cannabis in the 1960’s, that “the stuff they grow now” is much more potent and intoxicating. This was by design, and stems from the prohibition and resulting economics of cannabis which drove growers to push for greater yield per crop, and the market to serve the needs of recreational consumers over medical users (a bias that still happens today in states with both medical and recreational access). Polite products were created to serve the increasing number of people who are turning to cannabis for health and wellness purposes. We see you, and we are you too!
The most prominent cannabinoids outside THC and CBD, (sometimes referred to as “minor cannabinoids”) include cannabigerol (CBG), cannabinol (CBN), and cannabichromene (CBC). These other beneficial compounds were grossly overlooked until the agricultural production of hemp, which is distinguished by law as a cannabis plant with less than 0.3% THC on a dry weight basis, was federally legalized in 2018 and the public began to gain exposure and access to the therapeutic benefits of CBD. Furthermore, the scientific research and development of legal cannabinoids other than THC could began to thrive.
The Polite team has unique clinical and research-based experience with the applications of these newer, emergent cannabinoids and how they interact with our human system. Our proprietary formulations are anchored in purposeful concentrations of CBD, CBG, CBN, and the right amount of THC for functional benefits. Our concentrations have been developed to give you maximum benefit, with the minimal amount. Too many products either don’t provide potent enough concentrations to deliver any significant health benefits, or mistakenly assume that more is always better. We also integrate specific naturopathic and Ayurvedic herbs that work synergistically with cannabinoids to deliver optimal results.
In keeping with our philosophy of whole-plant wellness, we use full spectrum cannabis extract and organic hemp seed oil as a carrier agent, which preserves the integrity and naturally occurring, rich cannabinoid profile of the plant. This includes trace amounts of minor cannabionoids such as THCa, CBDa, CBC, and also other beneficial compounds such as terpenes and flavonoids. Many products are processed in a way that strips out much of these whole-plant compounds, giving you only THC or CBD in isolation. We believe in holding on to the good stuff, and that the sum is worth greater than the parts when it comes to cannabinoids.
From a therapeutic standpoint, full spectrum extracts are more beneficial because the various components of the plant work synergistically to enhance the action of the active substances, such as THC and CBD. Think of them as an orchestra or backup singers, versus a one-man-band if you will. This phenomena is scientifically referred to as the “entourage effect”. Research has shown that when consumed together, CBD actually counteracts some of the negative side effects of THC, so there are dynamic relationships between cannabinoids that are critical to preserve if you are consuming for health and wellness.
In many ways, our aim is to reconnect with the original balance of cannabinoids that nature intended, but to evolve cannabinoid products to be more friendly, accessible, consistent, and safe to use.
Free CBD 101 Online Course
Take our complementary educational course to gain a foundational understanding of the science and history of cannabis, CBD and cannabinoids for health and wellness. This content was lovingly developed by our internal experts and clinical educators, and continues to evolve with emerging science and research.
Daily Cannabinoid Tracker
Download our free Daily Cannabinoid Tracker to help guide your everyday use of cannabinoid products at home. With an easy-to-use templated layout, our downloadable Tracker provides a great start for anyone interested in learning more about their unique needs in cannabinoid product use.
Toptender Introduction Course
Click below to access our educational training course for retail partners and budtenders.
Feeling overwhelmed? We’ve been there.
Everyone starts as a novice, so here are simple steps to help you begin your cannabinoid wellness journey.